Most people will at least consider the recommendation given by a respected person in their network or an industry peer who is willing to associate their name (& indirectly – their reputation) with a company – a company that they are proud to recommend because they know you will be pleased.
Do you use referrals? When you have a product or service to buy, do you ask your trusted peers, employees, and/or friends who they would suggest?
According to the Harvard Business Review article “Why Customer Referrals Can Drive Stunning Profits” (June, 2011), “customers obtained through referrals are both more loyal and more valuable than other customers.”
If recommendations and referrals are so useful, what are you doing in your business to benefit from them?
