Debbie Wanamaker
Principal Marketing Consultant

(937) 776-0573

Archive for the ‘Marketing Tips’ Category

Are You Scattered or Focused? A Shotgun or a Rifle?

On September 23, 2013   /   Marketing Tips, Strategic Marketing, Tactical Marketing, Target Markets, Value Propositions / Unique Selling Points   /   Comments Off on Are You Scattered or Focused? A Shotgun or a Rifle?

Do you understand which prospects are likely to become good, profitable customers and which ones won’t?

Do you know specifically why your customers choose to buy from you and know other prospects to approach who would probably buy from you for the same reasons? (This is beyond the market requirements of quality, delivery, and price.)

Finding the answers to the important questions – like those above – is what strategic marketing is all about.

The benefits of identifying the target BEFORE pointing the gun:

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If You Love to Learn, This Post is for You

On August 27, 2013   /   Marketing Tips, Strategic Marketing   /   Comments Off on If You Love to Learn, This Post is for You

Has summer reenergized you for a strong wrap up to 2013? Starting to think about what you want to accomplish in 2014? Below are some articles and learning opportunities to help you reach your goals!

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7 Quick, Interesting, Useful Reads

On July 28, 2013   /   Marketing Tips, Strategic Marketing, Value Propositions / Unique Selling Points, Websites   /   Comments Off on 7 Quick, Interesting, Useful Reads

Below please find the links to several recent articles that I think you will find both interesting and useful. Enjoy!

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The Easiest Route to Grow Your Business

On June 28, 2013   /   Marketing Tips, Strategic Marketing, Target Markets   /   Comments Off on The Easiest Route to Grow Your Business

When you are looking to grow your business, use this chart to guide you through the easiest, most profitable route.

A business’ easiest sale is to sell current products or services to current customers (Box #1). Think about all the different departments and functions within your customers’ organizations – are there still opportunities there that you could explore?

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Part 2 – Who Would Recommend YOU?

On March 25, 2013   /   Marketing Tips, Strategic Marketing, Tactical Marketing   /   Comments Off on Part 2 – Who Would Recommend YOU?

This month we’re going to talk about how you can use recommendations to help YOUR business.

As discussed in last month’s article, most people will at least consider the recommendations given by a respected person in their network or an industry peer who is willing to associate their name with a company.

Do you have people who recommend YOUR company? If you do, do you consider it a “bonus” or do you take an active role in the process?

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Build Your Reputation. . . with Information!

On September 24, 2012   /   Marketing Tips, Strategic Marketing, Tactical Marketing, Target Markets   /   Comments Off on Build Your Reputation. . . with Information!

Everyone knows that you have to keep in contact with your customers and prospects.  You want to be seen as the “expert” and be “top of mind” when they need your product or service.  But how do you do that without becoming irritating to them?  By providing […]

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Extraordinary Resources to Help You Grow Your Business

On August 28, 2012   /   Marketing Tips, Strategic Marketing, Tactical Marketing, Target Markets   /   Comments Off on Extraordinary Resources to Help You Grow Your Business

As a business owner your focus is on growing your business and profitability. As a marketing professional, my focus is there as well. Certain resources have been of extraordinary help to me and my clients over the years and today I’m sharing them with you so you and your business can benefit from them also!

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17 Tips to Maximize Trade Show ROI

On July 24, 2012   /   Marketing Tips, Tactical Marketing, Trade Shows   /   Comments Off on 17 Tips to Maximize Trade Show ROI

Trade shows are expensive. Add it up:

Trade Show Signup + Booth Setup (carpet, tables, etc.) + Booth Design (your company’s) + Travel / Lodging Costs + Salary Costs + Literature / Giveaway Costs = A Whole Bunch of $$$$$

Trade shows can (and should!) bring in more than enough profit, over time, to more than cover their expenses but for many companies they don’t.

If you are considering participating in a trade show, these 17 tips will help you maximize your return on investment:

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5 Secrets to a Lead Generating Website

On April 24, 2012   /   Marketing Tips, Tactical Marketing, Websites   /   Comments Off on 5 Secrets to a Lead Generating Website

Apply these 5 secrets to improve the quantity and quality of leads you get from your website!

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Why B2B Customers Buy

On March 26, 2012   /   Marketing Tips, Strategic Marketing, Tactical Marketing   /   Comments Off on Why B2B Customers Buy

The better you understand, and meet, the needs and desires of your customers and prospects, the more profitable you’ll become and the stronger your business will grow!

Since we’re all about business growth and increased profitability, please allow me to share with you the 4 Basic Reasons a B2B Customer Buys a product or service*:

To Increase Their Revenue
To Increase Their Profitability
To Make Their Job Easier
To Make Themselves Look Good

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